时尚“!镇长”直播带货  

“Town Chiefs”sell goods by live streaming

作　　者：邓永杰 

机构地区：[1]不详

出　　处：《走向世界》2020年第23期56-59,共4页Openings

摘　　要：今年疫情期间,网络"直播带货"成了农产品产销新形式,甚至一些地方政府工作人员也纷纷上阵。寿光菜博会期间,8名"镇长"做了直播,为自己辖区的农产品代言。潍坊市网络直播销售大军人数不断增多,甚至有的村子村民集体学习直播。根据相关机构监测,一季度潍坊市参与直播的商品数为3.87万个,直播场次达2.37万场,累计观看4524万人次。5月9日、10日,笔者对潍坊市的"直播"经济展开了走访调查。During the epidemic,"marketing by live streaming"has become a popular way to sell agricultural products and many local governmental officials also tried it.During the vegetable festival of Shouguang,eight"town chiefs"spoke for the agricultural products in their administration by live streaming.The number of live streaming marketers in Weifang has been on increase these days.Many villagers in some villages also learn how to sell their products through training.In the first quarters of 2020,38,700 products have been marketed in as many as 23,700 live broadcasts and a total of 45.24 people have watched the live streaming marketing,according to some relevant monitoring agencies.

关 键 词：农产品产销 政府工作人员 村民集体 直播 潍坊市 寿光菜博会 走访调查 

分 类 号：F32[经济管理—产业经济]