我国旅游地产结构性改革的发展策略  

Development Strategy of Structural Reform of Tourism Real Estate

作　　者：李辉[1] 刘慧贞[1] LI Hui;LIU Huizhen(School of Business Administration,Dalian University of Finance and Economics,Dalian 116622,China)

机构地区：[1]大连财经学院工商管理学院,辽宁大连116622

出　　处：《广西科技师范学院学报》2020年第2期87-91,共5页Journal of Guangxi Science & Technology Normal University

基　　金：大连市社科联2017—2018年度立项课题“供给侧结构性改革下大连旅游地产发展研究”(2017dlskyb217)。

摘　　要：随着旅游产业消费结构的革新升级,促使旅游地产需在产业消费项目、产业结构方面作出创新,因此,传统旅游以酒店住宿项目为主的经营模式,已经难以吸引旅游群体并产生消费效益。在旅游物质消费、文化消费需求转型升级的前提下,从旅游地产供给侧结构问题入手,探析旅游地产基础设施建设、旅游项目服务等的供给问题,提出促进多元化旅游住宿、特色体验型旅游地产项目建设的策略。The innovation and upgrading of the tourism industry's consumption structure has prompted tourism real estate to innovate in terms of industrial consumption projects and structures.It has been difficult for the traditional business model of hotel accommodation projects to attract tourist groups and generate consumer benefits.Under the premise of the transformation and upgrading of material and cultural consumption demand,by analyzing the structural problems of the supply side,and the supply issues of infrastructure construction,tourism project services,etc.,this paper holds the view that,we can promote diversified tourism accommodation and characteristic experi⁃ence.

关 键 词：旅游地产 结构性改革 策略 

分 类 号：F59[经济管理—旅游管理]