南通农副产品网络销售及物流配送发展对策研究  

Research on the Development Countermeasures of Network Sales and Logistics Distribution of Nantong Agricultural By-products

作　　者：沈正榜[1] 沈思远[1] SHEN Zheng-bang;SHEN Si-yuan(School of Economics and Management,Nantong Vocational University,Nantong 226007,China)

机构地区：[1]南通职业大学经济管理学院,江苏南通226007

出　　处：《南通职业大学学报》2020年第1期5-7,共3页Journal of Nantong Vocational University

基　　金：南通市2019年度经济与社会发展热点课题研究项目(RY1915);2019年度高校哲学社会科学研究一般项目(2019SJA1505);2017年江苏高校“青蓝工程”资助项目(苏教师[2017]15号)。

摘　　要：在分析南通农副产品网络销售特点及制约因素的基础上,针对网络销售意识不强、销售规模小、物流配送水平低、网络营销人才缺乏等问题,从增强网络技能培训、着力进行农产品品牌遴选与培育、构建农产品物流配送体系、加强与电商企业合作等方面,探讨促进南通农副产品网络营销和物流配送的对策。By analyzing the characteristics in network sales and the restrictive factors of agricultural and by-products in Nantong,and discussing the problems such as,weak awareness of network sales,small scale in sales,low level of logistics and distribution,and lack of network marketing talents,the paper explores the countermeasures to promote the network marketing and logistics distribution of agricultural and by-products in Nantong from the aspects of strengthening network skills training,focusing on the selection and cultivation of agricultural products brands,building logistics distribution system of agricultural products,strengthening cooperation with e-commerce enterprises,etc.

关 键 词：南通 农副产品 网络销售 

分 类 号：F304[经济管理—产业经济]