关于新形势下出版社做好图书发行工作的几点思考  

Some Thoughts on Publishing House Doing a Good Job of Book Publishing Under the New Situation

作　　者：马正华 MA Zheng-hua(Xinjiang People's Press,Urumqi 830000,China)

机构地区：[1]新疆人民出版总社,乌鲁木齐830000

出　　处：《中小企业管理与科技》2020年第11期152-153,共2页Management & Technology of SME

摘　　要：对于出版社来说,图书发行工作是其主要工作中的重要环节之一。图书的最终销量与图书发行工作的开展具有直接联系。在新的形势下,无论是国内图书出版行业,还是国际图书出版行业,都面临着巨大的挑战。在创建学习型社会的过程中,全民阅读活动掀起了新的高潮,图书管理发行工作的高质量开展,为“全面阅读”战略的实施提供了保障。论文围绕新形势下出版社做好图书发行工作的思考展开了讨论。For the publishing house,the book publishing work is one of the important links in its main work.There is a direct relationship between the final sales of books and the development of book publishing work.Under the new situation,both the domestic book publishing industry and the international book publishing industry are facing great challenges.In the process of building a learning society,the nationwide reading activity has set off a new climax.The high-quality development of book management and publishing work provides a guarantee for the implementation of the"comprehensive reading"strategy.This paper discusses the thoughts of publishing houses to do a good job in book publishing work under the new situation.

关 键 词：新形势 出版社 图书发行工作 

分 类 号：G235[文化科学]