奥运会举办权遴选面临的困境与应对——对比世界杯足球赛推广经验  

Challenges and Countermeasures of the Right to Host Olympic Games:Comparing the Promotion Experience of the World Cup

作　　者：曹大伟 CAO Da-wei(School of Economic and Management,Shanghai University of Sport,Shanghai 200438,China;School of Physical Education,Huaibei Normal University,Huaibei,Anhui 235000,China)

机构地区：[1]上海体育学院经济管理学院,上海200438 [2]淮北师范大学体育学院,安徽淮北235000

出　　处：《体育研究与教育》2020年第3期32-35,56,共5页Sports Research and Education

基　　金：全国教育科学“十三五”规划教育部青年项目资助(ELA170479)。

摘　　要：研究梳理了奥运会和世界杯足球赛在申办过程中两种截然不同的境遇,发现无论是夏季奥运会还是冬季奥运会都遭遇了不同程度的冷落,甚至是抵制;而世界杯足球赛申办依然彰显着巨大的魅力。通过对当前奥运会发展面临的困境分析,对比世界杯足球赛的优势特点,认为通过确定奥运会目标价值取向,改变单一城市举办传统和控制赛事规模来减少办赛压力,追求体育文化的集中展现来提高比赛魅力,可为奥运会举办权遴选提供便利。Two different situations encountered during the process of the bidding of Olympic Games and World Cup are reviewed in this study.It is found that the bidding for the Summer Olympic Games and the Winter Olympic Games have been treated coldly,and even resisted in many countries.However,the bidding for the World Cup still shows great charm.By analyzing the advantages of the World Cup,and the difficulties of the develop⁃ment of the Olympic Games,the paper is to provide support for the selection of the right to host the Olympic Games.It is considered that the goal value orientation should be identified in the very beginning.The tradition of a single host city should be changed,and the scale of the competition must be limited to reduce the pressure of organization.In addition,sports culture needs to be pursued to enhance the charm of matches.

关 键 词：奥运会 世界杯足球赛 申办 举办权 

分 类 号：G811.21[文化科学—体育学]