图书馆在移动阅读中的服务定位与策略  

Service Orientation and Strategy of Library in Mobile Reading

作　　者：黄小平[1] Huang Xiaoping(Zhuzhou Library)

机构地区：[1]株洲市图书馆,湖南株洲412000

出　　处：《图书馆》2020年第6期90-94,共5页Library

摘　　要：伴随移动互联网的迅速发展,移动阅读逐渐成为常态和时尚,改变了传统的阅读方式,并成为图书馆的重要组成部分,已然形成移动阅读生态圈。图书馆应该如何重新定位?如何把握在移动互联网背景下的移动阅读的机遇与挑战?如何破解移动阅读创新难题?已成为现代图书馆服务的一项重要研究课题。文章通过对当前移动阅读现状的深入分析,解读了目前图书馆面临的机遇与挑战,分析了图书馆在移动阅读产业中的准确定位,提出了移动阅读创新策略。With the rapid development of mobile internet,mobile reading has gradually become the norm and fashion.It breaks the traditional way of reading and has become an important part of the library and formed a mobile reading ecosystem.How should the library be repositioned?How to grasp the opportunities and challenges of mobile reading under the background of mobile Internet?How to solve the problem of mobile reading innovation?These questions have become important research topics of modern library service.Through an in-depth analysis of the current status of mobile reading,the article interprets the opportunities and challenges that libraries are facing,analyzes the accurate positioning of libraries in the mobile reading industry,and proposes innovative strategies for mobile reading.

关 键 词：图书馆 移动阅读 服务 定位 策略 

分 类 号：G250.73[文化科学—图书馆学]