疫情期间微信“健身抗疫推文”的特征及风险反思  

Characteristics and Risks Reflections of “Anti-Epidemic Fitness Messages” Delivered by WeChat During the COVID-19 Epidemic

作　　者：万炳军[1,2] 郭晨 张钊 张聪[2] 肖冰炀[2] 董佳慧 张婧 于佑凯[1,2] WAN Bingjun;GUO Chen;ZHANG Zhao;XIAO Bingyang;DONG Jiahui;ZHANG Jing;YU Youkai(Sports School,Shaanxi Normal University,Xi’an 710119,China;Research Center of Adolescent Sports,Shaanxi Normal University,Xi’an 710119,China)

机构地区：[1]陕西师范大学体育学院,西安710119 [2]陕西师范大学青少年体育研究中心,西安710119

出　　处：《西安体育学院学报》2020年第3期267-275,共9页Journal of Xi'an Physical Education University

摘　　要：新冠肺炎疫情期间,居家健身成为人们主要"抗疫"举措之一。研究采用案例研究法,对所关注的117个微信订阅号推送的"健身抗疫推文"进行了现状梳理,其主要特征有:第一,推送时间及频次与确诊病例数的变化及国家总体防控部署相一致,体现了体育工作者的"抗疫责任";第二,推送的运动类型居家性、多元性显著,覆盖了全人群;第三,推送内容的网络传播呈现方式具有综合性,阅读量随疫情的有效缓解而呈现渐降性。同时,对"健身抗疫推文"存在的问题进行了厘清和辨析,并从体育学科、体育学理和体育教育3个维度进行了风险反思,并依此提出相应维度的风险规避及提质路径,为今后体育介入突发公共卫生事件的有效方案提供学科视角的完善思路。During the COVID-19 epidemic, at-home fitness has become one of the positive and main measures of resisting virus. This paper mainly adopted case study method to systematically analyze the characteristics of the "Anti-EpidemicFitness Messages" pushed by 117 WeChat official accounts that were followed by the authors, and summarized the following characteristics: First, delivery time and frequency were consistent with the changes of confirmed cases and national overall prevention and control deployment, highlighting the "anti-epidemicresponsibility"undertaken by sportsmen;second, the exercises delivered were household and diversified, covered the whole population;third,the presenting ways of delivery contents’ online spread were comprehensive, and audience reading decreased with the effective alleviation of the epidemic.Then, the risk problems of "Anti-Epidemic Fitness Messages" were analyzed, and riskreflections were made from the perspectives of Sports Discipline, sports theories and physical education. Finally, risks aversion and quality raisingpaths ofthe corresponding dimensions were put forward in order to realize better implementation of sports, and to provide an improving idea from disciplinary perspective for the effective program of sports intervening in public health emergencies in the future.

关 键 词：新冠肺炎 健身抗疫推文 居家锻炼 风险 微信订阅号 

分 类 号：G80-053[文化科学—运动人体科学]