“双微”平台下高校思想政治教育工作研究  

On How to Use Both Weibo and WeChat Platforms to Improve Ideological and Political Education

作　　者：董春辉[1] Dong Chunhui(College of Humanities and Social Sciences,Harbin Engineering University,Harbin,150001,China)

机构地区：[1]哈尔滨工程大学人文社会科学学院,哈尔滨150001

出　　处：《高校辅导员学刊》2020年第3期61-66,共6页Journal of College Advisor

摘　　要：当前受限于高校平台认知和项目化能力不足等问题的影响,高校思政工作的“双微”平台建设效果不理想,原因包括大学生群体教育效果并不突出,辅导员对于“双微”平台的认知普遍较为片面、“碎片化”资源无法充分满足工作需求和思政工作未能突破“内容灌输”的藩篱等三个方面。应当通过思维培育与技术培训双管齐下提高辅导员的“双微”认识、充分挖掘“双微”平台的技术优势以整合碎片化资源、建构大学生网络思想政治教育工作数据库等进行应对。Restricted by inadequate ability to understand and build projects,colleges and universities are not doing well in platform construction concerning Weibo and WeChat.The three major problems are:advisors often hold a one-sided view of the two platforms;fragmented resources on the platforms can hardly meet the demand ideological and political work;indoctrination remains to be the prevailing method.Colleges and universities must seek to improve advisors' understanding of the Weibo and WeChat platforms,tap into the platforms' technological advantages to integrate the fragmental resources and build a strong knowledge database for online ideological and political work.

关 键 词：“双微”平台 大学生 网络思想政治教育 思政工作 

分 类 号：G641[文化科学—高等教育学]