基于运动项目产业化视角的佛山蔡李佛拳发展现状研究  

The Development of Choileefat in Foshan under the Perspective of Sports Industrialization

作　　者：张德军[1] 郇昌店 丁伟[1] Zhang Dejun;Huan Changdian;Ding Wei(Foshan Polytechnic,Foshan 528137,Guangdong,China)

机构地区：[1]佛山职业技术学院,广东佛山528137 [2]江苏师范大学体育学院,江苏徐州221116

出　　处：《体育科技文献通报》2020年第7期41-42,122,共3页Bulletin of Sport Science & Technology

基　　金：佛山市社科规划项目:粤港澳大湾区背景下佛山蔡李佛拳武医融合路径研究(项目编号:2019-GJ043)。

摘　　要：利用专家访谈法、文献资料法和实地考察法,认为运动项目产业化是体育产业发展的新阶段,是围绕运动项目产业链进行的多元化、立体化商业开发的活动,具体细分为前端、中端和末端三个维度。研究发现,当前佛山蔡李佛拳的发展展示了运动项目产业前端的相关内容,但在中端和末端的产品表现不足,由此形成了前端的产品发展缺乏必要基础支撑,影响了运动项目产业的持续发展。蔡李佛拳的产业化存在如下问题:与影视题材结合不足,作为佛山地标可能性较低;赛事水平较低,参赛者人数不足;亲缘关系密切,业缘关系较低;前端相关延伸产品开发不足,尤其是末端产品缺乏。地方政府积和蔡李佛拳传承组织,应持续开发蔡李佛拳的健身价值,强化对民众健康的推进意义;举办高水平竞赛活动,吸引优秀蔡李佛拳习练者参与;注重蔡李佛拳产业链的构建,推动其产业链条的系统化完整化。Using the method of expert interview,literature review and field investigation method,this paper considers that sport industrialization is a new phase of sport industry development;is a diversified and three-dimensional business development activity based on the sport industrial chain,which is divided into the front end,middle end,and the end.It is found that the development of Choileefat,to a large extent,shows the relevant content of the front end,but the performance of the middle end and the end is insufficient,thus forming the product development of the front end lacks the necessary foundation support,which affects the sustainable development of the sports project industry.The industrialization of Choileefat has the following problems:insufficient combination with film and television themes,and low possibility of being a landmark of Foshan;low level of competition,insufficient number of participants;the kinship is close,while the professional relation is low;insufficient development of front-end related extension products,especially the end products.The following countermeasures and suggestions are put forward:the local government should give full play to its ancestral origin function and attract Choileefat practitioners to seek ancestors in Foshan;integrating the inheritance organization of Choileefat,and establishing the organization of Choileefat relying on Foshan;continuing to develop the fitness value of Choileefat and strengthening the universal significance of public health;holding high-level competition activities to attract outstanding Choileefat practitioners to participate;as well as paying attention to the construction of Choileefat industry chain and promoting the systematization of its industry chain.

关 键 词：运动项目产业化 蔡李佛拳 产业发展 

分 类 号：G852.19[文化科学—民族体育]