大型体育赛事对成都市形象影响研究  

Research on the Influence of Large-scale Sports Events on Chengdu Image

作　　者：张为芳 韩海军[1] Zhang Weifang;Han Haijun(Sport Science Research Institute of Sichuan University,Chengdu 610065,Sichuan,China)

机构地区：[1]四川大学体育科学研究所,四川成都610065

出　　处：《体育科技文献通报》2020年第7期117-118,共2页Bulletin of Sport Science & Technology

摘　　要：采用文献资料法、现场调查法、访谈法、问卷调查法等方法,探索举办大型体育赛事促进成都市形象影响研究。主要结论:大型体育赛事的举办推动城市基础设施建设,优化城市整体发展战略;展示城市的文化特色,提升城市品牌知名度;提升组织管理服务水平,加强城市品牌建设力。Using literature,on-site investigation,interview,and questionnaire survey methods,this paper explores the large-scale sports events to promote the impact of Chengdu city image.Main conclusions:the construction of large-scale sports events promotes the construction of urban infrastructure,optimizes the overall development strategy of the city;displays the cultural characteristics of the city,enhances the brand awareness of the city;enhances the level of organizational management services,and strengthens the city's brand building power.

关 键 词：大型体育赛事 成都市 城市形象 

分 类 号：G8[文化科学—体育学]