官微互动在防震减灾宣传工作中的应用及策略分析——以山西省地震局官方微信为例  

Application and Strategy Analysis of Official WeChat Interaction in the Propaganda Work of Earthquake Prevention and Disaster Reduction——Taking the Official WeChat of Shanxi Earthquake Agency as an Example

作　　者：张正霞[1] 张馨怡 ZHANG Zheng-xia;ZHANG Xin-yi(Shanxi Earthquake Agency,Shanxi Taiyuan 030021,China)

机构地区：[1]山西省地震局,山西太原030021

出　　处：《防灾减灾学报》2020年第2期82-87,共6页Journal of Disaster Prevention And Reduction

基　　金：山西省地震局2019年重点项目(SBK-1934)。

摘　　要：当今应用新媒体微信公众平台开展防震减灾宣传已势不可挡。微信具有强大的社交互动功能,不仅能够主动推送信息,还能够采集到被沟通者的想法。这对促进防震减灾宣传深入开展,推动地震事业的可持续发展具有积极的意义。宣传工作者应紧跟时代步伐,在宣传工作中不断创新,巧妙应用微信的强大互动功能,实现与公众的零距离接触,切实以公众为中心,把公众最关注和最需要的通过官微向他们传播展示,扩大地震微信公众号的影响力,提高公众的防震减灾意识与技能。Nowadays,the application of the new media WeChat public platform to carry out earthquake prevention and disaster reduction propaganda has been unstoppable.WeChat has a powerful social interaction function that not only actively pushes information,but also captures the ideas of the communicator.It is of positive significance to promote the propaganda of earthquake prevention and disaster reduction and to promote the sustainable development of earthquake cause.Propaganda workers should keep pace with the times,innovate constantly in propaganda work and skillfully apply the powerful interactive function of Wechat,to realize zero-distance contact with the public.Effectively taking the public as the center,the public’s most concerned and most needed to them should be spreaded through the official WeChat.The influence of the earthquake WeChat official account should be expanded.And the public’s awareness and skills in earthquake prevention and disaster reduction should be improved.

关 键 词：防震减灾 微信 互动 宣传模式 

分 类 号：P315.94[天文地球—地震学] G206[天文地球—固体地球物理学]