基于IPA分析法的民族村寨节庆旅游开发策略研究——以甘囊香芦笙节为例  

On the Development Strategy of Festival Tourism in Ethnic Villages Based on IPA Analysis——A Case Study of Gannangxiang Lusheng Festival

作　　者：徐宏[1] 尚海龙[1] XU Hong;SHANG Hailong(Kaili University, Kaili 556011, Guizhou, China)

机构地区：[1]凯里学院,贵州凯里556011

出　　处：《四川旅游学院学报》2020年第4期55-60,共6页Journal of Sichuan Tourism University

基　　金：贵州省科学基金资助项目“全域旅游背景下黔东南州民族节庆旅游开发研究”,项目编号:黔科合LH字[2017]7172号。

摘　　要：通过IPA分析法对甘囊香芦笙节调查发现,阶段性旅游供给不足、经济效益短暂、游客参与度低、旅游规划缺失是制约民族村寨节庆旅游开发的主要因素。基于此,提出节庆资源的传统性与旅游产品的现代性相结合、节庆活动的本土性与旅游开发的开发性相结合、节庆活动的短期性与经济效益的长期性相结合、节庆项目的艺术性与旅游规划的科学性相结合的发展策略,以提升民族村寨节庆旅游开发效益,促进民族地区产业转型与乡村振兴。Through IPA analysis,this paper finds that the main factors restricting the development of festival tourism in ethnic villages are as follows:insufficient tourism supply,unsustainable economic benefits,low participation of tourists and lack of tourism planning.Based on these findings,it puts forward the development strategies of combining the traditionality of festival resources with the modernity of tourism products,the locality of festival activities with the development of tourism,the short-term nature of festival activities with the long-term nature of economic benefits,and the artistry of festival projects with scientific tourism planning.Hopefully,these measures will add to the benefits of festival tourism in ethnic villages and promote industrial transformation and rural revitalization in ethnic areas.

关 键 词：民族村寨 民族节庆旅游 IPA分析法 甘囊香芦笙节 

分 类 号：F592[经济管理—旅游管理]