基于推拉理论的北京博物馆旅游驱动因素研究  

Research on Driving Factors of Beijing Museum Tourism Based on Push-pull Theory

作　　者：祝楚楚 王静[1] ZHU Chuchu;WANG Jing(Tourism College,Beijing Union University,Beijing 100101,China)

机构地区：[1]北京联合大学旅游学院,北京100101

出　　处：《四川旅游学院学报》2020年第4期76-81,共6页Journal of Sichuan Tourism University

摘　　要：文化旅游的深度融合使得博物馆旅游日益火热,研究博物馆旅游的驱动因素有助于博物馆旅游的可持续发展,也有益于提升博物馆的竞争力。基于推拉理论,通过实证研究并结合因子分析等方法研究发现:(1)推力包括“休闲娱乐”“求知教育”和“社交需要”三个驱动因素;拉力包括“展览质量”“区位和价格”和“展馆环境”三个驱动因素。(2)推力驱动因素和拉力驱动因素的内部一致性较高。(3)拉力驱动因素与出游综合评价正相关性更高。基于此,进行了相关的讨论并给出了博物馆发展的相关建议。The deep integration of culture and tourism makes the development of museum tourism more and more popular.Studying the driving factors of museum tourism will contribute to the sustainable development of museum tourism and enhance the competitiveness of museums.Based on the Push-pull Theory,through empirical research and factor analysis,this paper finds that:(1)Push factors include leisure and entertainment,knowledge-seeking education and social needs;pull factors include exhibition quality,location and price,and exhibition environment.(2)The internal consistency of push driving factors and pull driving factors is high.(3)The positive correlation between pull driving factors and travel comprehensive evaluation is higher.Based on these findings,this paper carries out related discussions before offering suggestions for the further development of museums.

关 键 词：推拉理论 博物馆旅游 驱动因素 

分 类 号：F592[经济管理—旅游管理]