乡村振兴战略背景下黄岐鱼面推广策略  

The promotion strategy of Huangqi fish noodle under the background of Rural Revitalization Strategy

作　　者：陈晓晖 李征[1] Chen Xiaohui;Li Zheng(Yangen University,Quanzhou Fujian 362014)

机构地区：[1]仰恩大学,福建泉州362014

出　　处：《北方经贸》2020年第6期51-53,共3页Northern Economy and Trade

基　　金：全国大学生创新创业训练项目(201911784024)。

摘　　要：乡村振兴战略背景下,打造农产品区域品牌在地方人文挖掘、区域经济带动、农民收入提高以及区域形象提升方面都发挥着重要作用,通过分析黄岐鱼面市场现状、推广的必要性和重要性,利用SWTO分析黄岐鱼发展存在的包装设计单调乏味;营销推广体系有待拓展;黄岐镇电子商务物流发展滞后;推广支持体系上还不完善等问题,提出创新包装设计;整合线上线下资源;整合物流合作方;政府加大支持力度,提升品牌影响力等乡村振兴战略背景下黄岐鱼面的推广策略。under the background of Rural Revitalization Strategy,building regional brand of agricultural products plays an important role in local cultural excavation,regional economy promotion,farmers'income improvement and regional image promotion.By analyzing the current situation of Huangqi fish noodle market,the necessity and importance of promotion,using SWTO to analyze the packaging design of Huangqi fish development is tedious;the marketing promotion system needs to be improved Expansion;the development of e-commerce logistics in Huangqi Town lags behind;the promotion support system is not perfect,and other issues,such as innovative packaging design;integration of online and offline resources;integration of logistics partners;the government to increase support,enhance brand influence and other promotion strategies of Huangqi fish noodles under the background of Rural Revitalization Strategy.

关 键 词：乡村振兴 黄岐鱼面 SWTO 

分 类 号：F252.1[经济管理—国民经济]