我国体育服务产业高质量发展的对策研究  

Research on the Countermeasures of High Quality Development of Sports Service Industry in China

作　　者：兰燕 陈刚[2] LAN Yan;CHEN Gang(Graduate School of Wuhan Sport University , Wuhan 430079 ,China;School of Economics and Management, Wuhan Sport University , Wuhan 430079, China)

机构地区：[1]武汉体育学院研究生院,湖北武汉430079 [2]武汉体育学院经济与管理学院,湖北武汉430079

出　　处：《福建体育科技》2020年第3期1-4,10,共5页Fujian Sports Science and Technology

基　　金：国家社会科学基金项目《新常态下我国体育产业发展的创新驱动政策研究》(16BTY044)。

摘　　要：我国体育产业内部结构还处于不平衡的状态,随着经济的转型与体育消费观念的转变,体育服务的市场需求不断扩大,体育服务产业的高质量发展较为迫切。通过文献资料、逻辑推理等方法对我国体育服务产业的发展现状进行及面临的现实困境进行研究探讨,并结合分析论证,从扩大有效供给、建立市场秩序、明确服务定位、培育优质赛事这几个方面提出对策建议,以推动体育服务产业的高质量发展,助力体育产业成为国民经济的支柱性产业。At present,the internal structure of the sports industry is still unbalanced.Changes in the economy and changes in sports consumption concepts,the market demand for sports services is constantly expanding,and the growth and development of sports services is imminent.Through literature,logical reasoning and other methods,combined with analysis and demonstration,from the perspective of expanding effective supply,establishing market order,clarifying service positioning,and promoting quality events,the research and discussion of the development status and realistic breakthroughs of the sports service industry.Suggestions are put forward to promote the expected development of the sports service industry and promote the sports industry to become a pillar industry of the national economy.

关 键 词：体育服务业 高质量 困境 对策 

分 类 号：G80-05[文化科学—运动人体科学]