从俗谚看可持续消费观的构建  

On the Construction of Sustainable Consumption View from Proverbs

作　　者：魏小红 王春颖 WEI Xiao-hong;WANG Chun-ying(Journalism School, Yunnan University, Kunming 650091, China;School of Marxism, Bozhou University, Bozhou Anhui 236800, China)

机构地区：[1]云南大学新闻学院,昆明650091 [2]亳州学院马克思主义学院,安徽亳州236800

出　　处：《湖北第二师范学院学报》2020年第4期53-56,共4页Journal of Hubei University of Education

基　　金：2018年教育部人文社科青年基金项目(18YJC740111);2018年安徽省高等学校人文社会科学研究重点项目(YB2018A0857)。

摘　　要：俗谚是人们生活经验的总结和智慧的结晶,消费又是人们生存、生活、发展的重要活动。生活谚语充分彰显了节俭与奢侈博弈的适度消费、理性消费的思想,以及崇尚低碳环保的绿色消费、健康消费观念等。深入挖掘俗谚蕴含的消费伦理的合理因素,引领人们生产生活方式变化,构建可持续的消费观。The proverb is the summary of people’s life experience and the crystallization of wisdom.Consumption is also an important activity for people’s survival and development.Life proverbs fully demonstrate the idea of moderate consumption and rational consumption,as well as the concept of green consumption and healthy consumption with low-carbon emission and environmental protection.The rational factors of consumption ethics contained in proverbs should be probed into so as to guide people’s life style and build a sustainable consumption concept.

关 键 词：生活谚语 适度消费 理性消费 可持续消费 

分 类 号：G05[文化科学]