电子商务发展与农民增收——基于电子商务进农村综合示范政策的考察  

The Development of E-commerce and the Increase of Farmers’Income:An Examination Based on the Policies of E-commerce into Rural Areas

作　　者：唐跃桓 杨其静 李秋芸 朱博鸿 Tang Yuehuan;Yang Qijing;Li Qiuyun;Zhu Bohong

机构地区：[1]中国人民大学经济学院企业与组织研究中心 [2]西安交通大学经济与金融学院 [3]上海财经大学经济学院

出　　处：《中国农村经济》2020年第6期75-94,共20页Chinese Rural Economy

基　　金：中国人民大学科学研究基金(中央高校基本科研业务费专项资金资助)项目“电子商务促进农民增收问题研究”(编号:20XNH053)的阶段性成果。

摘　　要：本文基于2011~2017年全国23个省份1686个县的面板数据,考察了在电子商务进农村综合示范政策下,电子商务发展对农民增收的影响。本文研究发现:①就全国整体而言,电子商务进农村综合示范政策大约能使当地农民人均收入提升3.0%;②该政策的增收效应存在地区异质性,东部地区强于中西部地区,且信息通讯技术(ICT)基础设施、人口流动和人力资本会影响政策增收效果;③网点建设和品牌培育是电子商务进农村综合示范政策发挥增收效应的主要渠道,且二者存在互补性。这意味着,中国政府通过电子商务进农村综合示范政策促进了电子商务的发展,获得数字赋能的农户能够更加有效地参与市场活动,进而实现农民增收。Based on the panel data of 1686 counties in 23 provinces in China from 2011 to 2017,this article investigates the relationship between the development of e-commerce and the famers’income growth under the policies of e-commerce into rural areas.The empirical results suggest that,firstly,the policies of e-commerce into rural areas can increase the local famers’per capita income by 3%nationwide.Secondly,there is regional heterogeneity in terms of income growth effect,while the effect in the eastern region is stronger than that in the central and western regions,and the information and communication technology(ICT)infrastructure,population mobility and human capital can play an important role in this effect.Third,rural e-commerce station network construction and brand cultivation are the main channels for the policies to increase famers’income and the complementarity effect between them is obvious.This means the Chinese government has promoted the development of e-commerce by implementing related policies,and the famers who obtain digital empowerment can participate in market activities more effectively,so as to increase their income.

关 键 词：电子商务 数字赋能 农民增收 政策评估 

分 类 号：F323.8[经济管理—产业经济]