产业融合视域下地方高校融合地域特色文化的校园旅游——以铜陵市为例  

A Study on Campus Tourism in Local Universities from the Perspective of Industry Integration——Take Tongling as An Example

作　　者：王咏 倪明 Wang Yong;Ni Ming(School of Business Administration,Tongling University,Tongling 244000,China;School of Law,Tongling University,Tongling 244000,China)

机构地区：[1]铜陵学院工商管理学院,安徽铜陵244000 [2]铜陵学院法学院,安徽铜陵244000

出　　处：《黑河学院学报》2020年第6期174-175,183,共3页Journal of Heihe University

基　　金：铜陵学院校级课题“铜文化产业与高校旅游的融合发展研究”(2018tlxytwh13)。

摘　　要：随着我国人民物质生活和文化水平的提高,人们的旅游热情也在不断上涨。高校作为文化传承与传播的重要载体,越来越受人们青睐和向往,高校旅游在旅游市场中的发展也有巨大潜力。立足于地方高校融合地域特色文化开展校园旅游的视角,进行可行性和必要性研究,在解决地方高校融合地域特色文化开展校园旅游困难的基础上,规划校园旅游的对策。With the improvement of people’s material life and cultural level,people’s enthusiasm for tourism keeps rising in recent years.As the important carrier for cultural heritage and communication,colleges and universities get more and more favored and yearned by people,which makes college tourism present the great development potential in the tourism market.In this regard,this paper,from the perspective of developing campus tourism,expounds the feasibility and necessity of integrating regional characteristic culture with local universities,analyzes the currently existing difficulties,and puts forward specific countermeasures and suggestions.

关 键 词：产融结合 地方高校 地域特色文化 铜文化 

分 类 号：F590[经济管理—旅游管理]