博物馆展示环境对观众体验的影响研究——以“风·尚——18至20世纪中国外销扇”为例  

The Impact of Museum Display Environment on the Visitor Experience:A Case Study of the Exported Fans Special Exhibition of Guangdong Museum

作　　者：薛颖 文宜鑫 XUE Ying;WEN Yi-xin(School of Design,South China University of Technology,Guangzhou,510006)

机构地区：[1]华南理工大学设计学院,广东广州510006

出　　处：《东南文化》2020年第3期174-182,共9页Southeast Culture

基　　金：国家自然科学基金项目“基于影响评估的城市设计理念与方法优化研究”(51878285)阶段性成果。

摘　　要：S-O-R模式主要描述环境与人的情绪反应、行为反应之间的关系,即环境刺激会通过影响人的情绪来影响其行为。以S-O-R模式为理论基础,通过线上调研问卷和非干预式观察研究,可从环境心理学的角度研究博物馆的展示方式、陈列密度和装饰要素三个展示环境因素对观众体验的影响。展示方式对观众的情绪和行为反应影响最大,其中观众的情绪与行为对于场景展示反应最积极。陈列密度变化对观众的情绪和行为反应影响较低。展示环境中呼应展示主题、还原历史场景的装饰元素越多,观众越容易产生积极的情绪和行为。The SOR model describes the relationship between the environment and people’s emotional and behavioral responses,which means that environmental stimuli affect people’s behaviors by affecting their emotions.Based on the SOR model,this study examines the impacts of the three environmental factorsthe display mode,the display density,and decorative elements-on visitor experience from the perspective of environmental psychology by using online questionnaires and non-intervention observation.Display modes have the most influence on the audience’s emotion and behavior,among which the mode of recreated scenes stimulates the audience’s positive emotion and behavior most.Changes in the display density has little influence on the audience’s emotion and behavior.The more decorative elements reflecting the exhibition theme and recreating historical scenes that the exhibition contains,the easier it is for the audience to generate positive emotion and behavior.

关 键 词：博物馆 展示环境 观众体验 展示方式 陈列密度 装饰要素 

分 类 号：G260[历史地理—考古学及博物馆学]