基于修正RFM模型的高校图书馆热门图书评价体系及影响因素研究  

Research on Evaluation System and Influencing Factors of Popular Books in University Library Based on a Modified RFM Model

作　　者：陈宇奇 施国良[1] 张潇潇 谢泽宇 Chen Yuqi;Shi Guoliang;Zhang Xiaoxiao;Xie Zeyu

机构地区：[1]河海大学商学院

出　　处：《图书馆学研究》2020年第10期58-68,共11页Research on Library Science

基　　金：中央高校基本业务费项目“基于图数据库与用户画像的智慧阅读服务研究”的研究成果之一。

摘　　要：通过构建BRFM模型评价高校图书馆馆藏图书热门程度,并从图书维度和读者维度探究热门图书的影响因素,进而为高校图书馆建设提供可行性建议。首先对传统RFM模型进行改进并与图书评价相结合构建热门图书评价模型,其次构建图书-读者因素驱动模型,最后运用XGBoost算法对图书-读者因素驱动模型的10项指标进行重要性排序,探究热门图书的影响因素。经结果评价分析,利用BRFM模型进行图书热门程度评价更具科学性、合理性,同时,热门图书与非热门图书在读者维度指标的差异性更大,通过进一步探究其规律可为提高高校图书馆创新型服务质量提出建议。Through the establishment of BRFM model,the paper evaluates the popularity of university library collections,explores the influencing factors of popular books from book dimension and reader dimension,and then provides feasible suggestions for university library construction.Firstly,the traditional RFM model is improved and combined with book evaluation to build a popular book evaluation model.Secondly,the book-reader factor driven model is built.Finally,the importance of the 10 indicators of the book-reader factor driven model is ranked by XGBoost algorithm to explore the influencing factors of popular books.Through the result evaluation and analysis,it is more scientific and reasonable to use BRFM model to evaluate the popularity of books.Meanwhile,there are more differences between popular books and non-popular books in readers’dimension index.Through further exploration of the law,suggestions can be put forward for improving innovative service quality of library.

关 键 词：BRFM模型 图书热度评价 XGBoost算法 影响因素分析 

分 类 号：G258.6[文化科学—图书馆学] G252