驰名商标跨类保护的实证研究与法律适用  

Empirical Research and Legal Application of Cross-class Protection of Well-known Trademarks

作　　者：吴青 Wu Qing

机构地区：[1]浙江大学光华法学院

出　　处：《电子知识产权》2020年第5期91-102,共12页Electronics Intellectual Property

摘　　要：驰名商标跨类保护的理论基础有“反混淆”与“反淡化”之争,在判断标准上也有“联系即损害”与“联系+损害”的争议。本研究对我国相关司法实践进行实证研究后,发现驰名商标跨类保护与在先商标所获荣誉、在先商标与被诉商标的近似度、相关公众重合度等存在显著相关性,而与在先商标的显著性不存在显著相关性,并发现法院愈来愈多地运用商标反淡化理论进行裁判。在此基础上,本研究厘清商标淡化的概念以及产生背景,并提出我国驰名商标跨类保护应以反淡化作为理论基础,以“联系+损害”作为判断标准。The underlying rationale for China’s cross-class protection of well-known trademarks has the dispute of“anticonfusion”and“anti-dilution.”However,if“anti-confusion”rationale is used as the theoretical basis for cross-class protection of well-known trademarks,it will lead to conflicts between the similar commodity requirements and the legal consequences of the cross-class protection rules of well-known trademarks.Notably,the justification of the cross-class protection of well-known trademarks should be anti-dilution,which prohibits the dilution of trademarks other than confusion.As for the standard of antidilution,cross-class protection of well-known trademarks should abandon“association is harm”approach but adopt“association+harm”approach.Finally,damages of violating cross-class protection of well-known trademarks may come from violation of recognized business ethics and distortion of market competition.

关 键 词：驰名商标 跨类保护 商标混淆 商标淡化 联系 

分 类 号：D923.43[政治法律—民商法学]