幸福的社会网络效应——基于中国居民消费的经验研究  

The Social Network Effect of Happiness:An Empirical Study of Chinese Residents Consumption

作　　者：李树[1] 于文超[2] LI Shu;YU Wenchao(School of Economics,Southwest University of Political Science&Law)

机构地区：[1]西南政法大学经济学院,401120 [2]西南政法大学制度经济学研究中心,401120

出　　处：《经济研究》2020年第6期172-188,共17页Economic Research Journal

摘　　要：幸福既是人们孜孜以求的生活目标,更是影响个人行为决策的重要情绪因素。本文利用中国家庭金融调查(CHFS)数据实证分析了幸福的社会网络效应对居民消费行为的影响。通过匹配追踪调查家庭数据,研究表明,上一期户主主观幸福感对当期家庭人均消费支出有着显著且稳健的正向影响,即户主感觉越幸福的家庭有着更高的消费意愿。上述结论在克服变量内生性偏误之后仍然成立。机制检验结果表明,较高的户主幸福感不仅会直接增加家庭社交类消费,而且会通过丰富家庭社会网络这一中介因素促进家庭总体消费,同时幸福感更高的受访者对未来经济形势的预期更加乐观。本文的政策涵义在于,以改善民生和提升人民幸福感为目标的经济发展理念转变,有助于激发居民消费活力,为宏观经济可持续增长提供内生动力。Summary:Some scholars worry that the slowdown in China s economic growth will reduce the growth rate of residents disposable income,which would be harmful to consumers confidence and willingness to spend.However,it is worth noting that the central government has reduced its economic growth target,emphasized the quality and efficiency of economic growth and paid more attention to improving residents livelihood and happiness.With this change in the central government s economic development concept,ensuring and improving people s livelihoods,increasing people s well-being and building happy cities and happy villages have gradually become the main policy goals of local government at all levels.Happiness is a positive emotional experience that reflects a person s overall evaluation of his or her living conditions.In general,people who feel happier tend to display more pro-social behaviors,such as generosity,cooperation,mutual assistance and altruism,than do people who are unhappy.As a result,individuals with a higher level of happiness often enjoy a richer social network.The social network effect of happiness both directly promotes household social consumption and weakens the inhibiting effect of the precautionary saving motivation and liquidity constraints on residents consumption,leading to the question of whether the social network effect of happiness effectively stimulates residents consumption.The literature does not provide any systematic answer to this question.Using the panel survey household sample from the China Household Finance Survey,we evaluate the influence and mechanisms of householder happiness on household consumption.Our results suggest that the one-period lag in householder happiness has a significant positive effect on the household s per-capita consumption.This basic conclusion still holds after changing the key indicators and regression sample.To overcome the estimation bias caused by a possible reverse causality between happiness and consumption,we use the city-level average sunny days per mont

关 键 词：幸福感 家庭人均消费 社会网络 

分 类 号：C912.3[经济管理] F126.1[社会学]