全民健身中心建筑策划中用户画像体系的建构  

Construction of User Profile System in Architectural Programming of Public Fitness Activity Center

作　　者：王翀 汪奋强 Wang Chong;Wang Fenqiang(School of Architecture,South China University of Technology,Guangzhou Guangdong 510000,China;Architectural Design&Research Institute of SCUT Co.,Ltd.,Guangzhou Guangdong 510000,China)

机构地区：[1]华南理工大学建筑学院,广东广州510000 [2]华南理工大学建筑设计研究院有限公司,广东广州510000

出　　处：《城市建筑》2020年第13期157-160,164,共5页Urbanism and Architecture

摘　　要：全民健身中心作为一种完全面向大众的、使用率极高的、非赛用多功能运动综合体建筑类型,其设计前策划阶段的研究仍较为空缺,而前策划中的需求管理环节对策划的成功有着决定性意义。本文尝试将大数据时代下互联网行业常用的"用户画像"概念引入建筑策划领域中的需求管理环节,重新思考全民健身中心类建筑存在的"初衷",研究用户画像在策划环节中的应用与价值,以期通过一种新的属于当下时代的视角帮助完善全民健身中心建筑策划的内容,并借此倡导"设计回归用户"的设计逻辑。The public fitness activity center is a type of multi-purpose sports complex building that is highly oriented to the public and frequently used.The research in its programming stage is still blank,and the requirements management link in the programming stage has a cornerstone meaning to the success of architectural programming.This paper attempts to introduce the concept of"user profile"commonly used in the Internet industry in the era of big data into the demand management link in the field of architectural programming,rethinks the"original intention"of the existence of the public fitness activity center and studies the application and value of user profile in its programming,with a view to help to improve the content of the architectural programming work of the public fitness activity center and advocate the design logic of"designing according to user needs".

关 键 词：全民健身中心 建筑策划 用户 聚类 用户画像 

分 类 号：TU245[建筑科学—建筑设计及理论]