实体零售与网络零售融合发展:研究现状与展望  

The Integrated Development of Physical and Online Retail:the Current Situation and the Outlook of That

作　　者：胡永仕[1,2] HU Yong-shi(Logistics and Supply Chain Management Research Center,Fujian University of Technology,Fuzhou 350118,Fujian,China;Logistics Research Center,Fuzhou University,Fuzhou 350118,Fujian,China)

机构地区：[1]福建工程学院物流与供应链管理研究中心,福建福州350118 [2]福州大学物流研究中心,福建福州350108

出　　处：《中国流通经济》2020年第7期25-33,共9页China Business and Market

基　　金：教育部人文社会科学研究青年基金项目“‘互联网+’背景下实体零售与网络零售融合发展”(16YJC790032);福建省高校新世纪优秀人才支持计划“‘互联网+’背景下我国零售业创新升级研究:线上线下融合视角”(闽教科〔2017〕52号);福建省科技厅软科学研究项目“供给侧结构性改革下福建省零售业创新升级路径研究”(2018R0003);福建省社会科学研究基地重大项目“新常态下我国零售业供给侧结构性改革研究”(FJ2018JDZ023)。

摘　　要：“互联网+”背景下,网络零售的快速发展严重冲击实体零售,同时由于网络零售在顾客体验、质量保证、售后服务、物流效率等方面的固有缺陷及互联网普及所带来的用户增长和流量红利逐渐萎缩,网络零售也面临增长“瓶颈”。如何取长补短、互动创新、融合发展成为摆在实体零售企业和网络零售企业面前的重要课题。本文从零售业态变迁与零售业态创新、互联网对传统零售业的影响与对策、多渠道与全渠道零售协同发展及互联网条件下零售商业模式创新等方面梳理国内外学者关于实体零售与网络零售融合发展的研究成果,指出现有研究成果存在的不足,并在此基础上提出应进一步从实体零售生态系统与网络零售生态系统的比较分析,实体零售和网络零售融合发展的动力机制、路径及隔断机制等方面加强对该问题的研究。In the context of“Internet+”,the rapid development of online retail has seriously impacted physical retail.At the same time,due to the inherent defects of online retail in terms of customer experience,quality assurance,after-sales service,and logistics efficiency,and the gradually disappearing Internet dividends brought by the popularity of Internet,online retail is also facing a growth“bottleneck”.How to learn from others'strong points to offset one's weakness,interactively innovate,and realize the integrated development has become an important issue facing the physical and online retail enterprises.The author reviews the research on the integrated development of physical and online retail from the perspectives of the evolution and innovation of retail business forms,the impact of the Internet on the traditional retail industry and the countermeasures of that,the coordinated development of multi-channel or omni-channel retail,and the innovation of retail business models.The author points out the shortcomings of the existing research;and based on this,the author puts forward that we should further strengthen our research in terms of the comparative analysis from the eco-system of the physical and online retail,the driving mechanism of the integrated development of the physical and online retail,and the path and the separating mechanism.

关 键 词：实体零售 网络零售 融合发展 互联网 

分 类 号：F713.3[经济管理—产业经济]