我国体育服务产业“新冠”疫情影响和恢复策略研究  

Study on The Influence and Recovery Strategy of New Coronavirus Epidemic in China’s Sports Service Industry

作　　者：吴香芝[1] 张继民 侯喆 刘兵[2] WU Xiangzhi;ZHANG Jimin;HOU Zhe;LIU Bing(Jiangsu Normal University,Xuzhou 221116,China;Shanghai University,Shanghai 200433,China)

机构地区：[1]江苏师范大学,徐州221116 [2]上海大学,上海200433

出　　处：《体育与科学》2020年第3期17-24,共8页Sports & Science

基　　金：教育部人文社会科学研究规划基金项目“我国体育产业政策执行效果研究”,项目号:19YJA890025。

摘　　要：通过网络、新闻、广播、报纸等方式实时搜集2020年冠状病毒疫情对中国整体经济和体育服务业影响的各种相关信息,通过微信语音访谈体育服务业企业管理人员、相关行政管理人员和研究专家,梳理和分析我国体育服务产业受疫情影响后果。基于当前我国疫情控制状况和帮扶政策落实状况,分析疫情后我国体育服务业经营策略。认为我国体育服务产业受疫情影响严重,中央和地方的帮扶政策需要各级政府积极落实,需要体育服务产业相关部门采取创新性、精准性帮扶方案,引导和鼓励体育消费;企业需要改变思路、创新经营方案、创新经营模式,在政府帮扶的同时进行有效自救。Through the Internet,news,radio,newspapers and other means to collect real-time information about the impact of the coronavirus epidemic on China’s overall economy and sports service industry in 2020,and interviews with sports service enterprise managers,relevant administrative personnel and research experts with wechat voice,we sort out and analyze the consequences of the epidemic in China’s sports service industry.Based on the current situation of epidemic control and the implementation of support policies,this paper analyzes the management strategies of sports service industry in China after the epidemic.It is believed that China’s sports service industry is seriously affected by the epidemic situation,and the central and local support policies need to be actively implemented by governments at all levels,and relevant departments of sports service industry need to adopt innovative and accurate support programs to guide and encourage sports consumption;enterprises need to change their thinking,create new business plans and innovative business models,and carry out effective self-help while the government supports them.

关 键 词：新型冠状病毒 体育服务产业 恢复经营策略 政策帮扶 

分 类 号：G80-05[文化科学—运动人体科学]