Why Do Divers Want to Liveaboard?Measuring SCUBA Divers’Motivations of Liveaboard Using a Cruise Perspective  

作　　者：Sha Fang 

机构地区：[1]City University of Macao,Macao SAR,China

出　　处：《Journal of Tourism and Hospitality Management》2020年第1期35-42,共8页旅游与酒店管理（英文版）

摘　　要：Diving is a recreational activity of growing significance in many countries.In the recreational SCUBA diving industry,a liveaboard service offers tourists to stay on board for several nights and that allows time to travel to more distant dive sites.SCUBA diving belongs to an adventure tourism,while cruise is much more leisure tourism activity.However,they share a similar travel mode,so it is very interesting to find the reason behind.Do cruise tourists be the potential diving tourists?The paper adopted the cruising motivation scale for diving tourists to develop a scale for SCUBA divers’motivations of liveaboard.Convenience sampling was used to select participants for the study.After exploratory factor analysis(EFA),the results showed that there were six dimension of SCUBA divers’liveaboard motivation,and the added dimension of divers’preference was valid.Finally,a measurement scale of SCUBA divers’liveaboard motivation was proposed in this study,and the discussion and implication were also presented in the paper.

关 键 词：SCUBA diving liveaboard MOTIVATION measurement scale 

分 类 号：R84[医药卫生—航空、航天与航海医学]