我国职业篮球赛事电视转播权的开发现状与对策  

Current Situation and Countermeasure of Development of TV Broadcasting Right of Professional Basketball Matches in China

作　　者：王颖龙 王金川 WANG Yinglong;WANG Jinchuan(Graduate Department of Nanjing Sport Institute,Nanjing Jiangsu,210014,China)

机构地区：[1]南京体育学院研究生部,江苏南京210014

出　　处：《四川体育科学》2020年第4期13-14,46,共3页Sichuan Sports Science

基　　金：2019年江苏省研究生科研与实践创新计划(项目编号:SJCX19_0453)“中国篮球赛事电视转播的实践与理论研究”。

摘　　要：随着我国篮球产业化逐渐发展,在我国职业篮球赛事电视转播权开发过程中存在的问题也逐渐凸显,分析我国电视媒体现状,综合网络化与融媒体时代特征,探究了今后我国职业篮球赛事电视转播权发展的有效对策与手段,希望可以为我国职业篮球赛事电视转播权的发展奠定基础。With the gradual development of basketball industrialization in China,the problems in the development of TV broadcasting rights of professional basketball matches in our country are gradually highlighted.This paper analyses the current situation of TV media in our country,integrates the characteristics of network and melting media era,and explores the effective countermeasures and means for the development of TV broadcasting rights of professional basketball matches in our country in the future.The development of broadcasting rights lays the foundation.

关 键 词：职业篮球赛事 电视转播权 开发现状 

分 类 号：G841[文化科学—体育训练]