新兴城市文化形象与品牌塑造研究——以盐城为例  

A Study on the Cultural Image and Brand Building of Emerging Cities——a Case Study of Yancheng

作　　者：戴旋[1] DAI Xuan(School of Art and Design,Yancheng Institute of Technology,Yancheng Jiangsu 224051,China)

机构地区：[1]盐城工学院设计艺术学院,江苏盐城224051

出　　处：《盐城工学院学报（社会科学版）》2020年第2期8-10,17,共4页Journal of Yancheng Institute of Technology（Social Science Edition）

基　　金：盐城市政府社科奖励基金项目(19szfsk157)。

摘　　要：城市文化品牌对城市未来发展起着至关重要的作用,从设计层面分析盐城城市文化现有资源,凝练城市文化精神;从物态文化层面提出规划、景区推介、现有休闲公园再改造,探索塑造盐城文化形象;从物质文化层面,研究地方产业与文化关系,把盐城特色产业、现代产业融入盐城城市文化建设中,塑造和铸就城市文化形象与品牌。与此同时还必须注重盐城城市文化价值观的培育,创建独特的盐城城市文化。A culture brand of the city plays a vital role in the future development of the city.This paper analyzes the existing culture resources of Yancheng from the design level to condense the culture spirit of Yancheng.From the physical cultural layer to planning,scenic spot promotion,existing leisure park reconstruction exploration to shape the cultural image of yancheng.From the material and cultural level,this paper studies the relationship between local industry and culture,and consciously integrates characteristic industry and modern industry into the cultural construction of yancheng city,which shapes and casts the city's cultural image and brand.At the same time,we must pay attention to the cultivation of the cultural values of the city and create a unique culture of yancheng.

关 键 词：新兴城市 城市形象 品牌 

分 类 号：F299.21[经济管理—国民经济]