媒体融合背景下农村商业银行声誉风险防范路径研究  

Research on the Path to Prevent the Reputation Risk of Rural Commercial Banks Under the Background of Media Convergence

作　　者：孙亚刚[1] SUN Ya-gang(Xining Central Sub-Branch,the People's Bank of China,Xining 810001,China)

机构地区：[1]中国人民银行西宁中心支行,西宁810001

出　　处：《中小企业管理与科技》2020年第12期116-117,共2页Management & Technology of SME

摘　　要：随着媒体融合快速发展,信息传播也越快越广,良好的声誉可以有效促进农村商业银行提升市场竞争力和盈利水平。声誉风险发生,通过媒体融合平台传播后影响会更大,因此有效构建声誉风险防范路径是农村商业银行必须重视的问题。With the rapid development of media convergence,the spread of information has also became faster and wider.A good reputation can effectively promote the rural commercial banks to enhance market competitiveness and profitability.If there occurs reputation risk,the influence will be greater after spreading through the media convergence platform.Therefore,it is an important issue for rural commercial Banks to construct effective ways of preventing reputation risk.

关 键 词：媒体融合 声誉风险 防范 

分 类 号：F832.33[经济管理—金融学]