浅析自由行时代下的旅行社发展  

Analysis of the Development of Travel Agencies in the Era of Free Travel

作　　者：郑晓英 ZHENG Xiao-ying(Economic Management Branch of Xinjiang Changji Vocational and Technical College,Changji 831100,China)

机构地区：[1]新疆昌吉职业技术学院经管分院,新疆昌吉831100

出　　处：《中小企业管理与科技》2020年第13期150-151,共2页Management & Technology of SME

摘　　要：随着经济和互联网信息化的提高与发展,我国旅游业消费逐步个性化、多样化,千篇一律的传统旅游线路并不能够满足低年龄层次游客的需求,人们的旅行方式也从大家耳熟能详的“上车睡觉下车拍照”的被动的跟团旅游出行方式,逐渐衍变成现如今的“随时随地自由行自由订”。论文以传统旅行社现有的优势为基础,分析传统旅行的现状及传统旅行社出行方式的弊端,结合现代网络化的发展趋势,探究传统旅行社在自由行时代该如何发展与革新。With the improvement and development of economy and the internet informatization,the tourism consumption in China has gradually individuation and diversification,the same traditional tourist routes are not able to meet the needs of low age tourists.People's travel mode has gradually evolved from the familiar passive travel mode of"sleeping on the bus,taking photos off the bus"into today's"free travel and free booking anytime and anywhere".Based on the existing advantages of traditional travel agencies,this paper analyzes the current situation of traditional travel agencies and the disadvantages of their travel modes,and explores how to develop and innovate traditional travel agencies in the era of free travel in combination with the development trend of modern networking.

关 键 词：传统旅游 自由行时代 个性化 传统旅行社 多元化 发展策略 

分 类 号：F592.6[经济管理—旅游管理]