新媒体运用在中国反腐倡廉中的治理效应研究——以“清风中原”为例  

New Media use and its Governance-Effect in China’s Anti-corruption Campaign:Case Study of "QingfengZhongyuan" Wechat Offical Accout

作　　者：李东晓[1] 方堃 LI Dongxiao;FANG Kun

机构地区：[1]浙江大学传媒与国际文化学院,浙江杭州310028

出　　处：《新闻大学》2020年第5期97-111,128,129,共17页Journalism Research

摘　　要：基于新媒体"强势赋权"的假设,本文以河南省纪委的"清风中原"公众号为个案,对地方纪检机关的新媒体运用及其对腐败治理效应的影响进行了探讨。研究发现,"清风中原"公众号日益成为"日报"模式的"准社会化"媒体;在腐败治理中,既扮演了中央纪委"上情下达"和"中继站"的角色,也扮演了纪委机关揭腐举报信息"搜集器"的角色;通过地方反腐案件的独家发布及评论为反腐工作"定音定调",发挥着舆论引导的功能;通过纪委系统及宣传部门推动官员和公职人员订阅的方式,实现了廉政教育的精准化传播。新媒体在国家反腐机关中的使用,形成了一种"舆政一体"的腐败治理的新模式。这种模式将新信息技术因素有效地纳入到了国家治理及地方治理当中有助于促进我国腐败治理研究在政治学、公共管理学与传播学之间的对话。Based on the hypothesis of’the strong power empowerment of new media’,this paper takes the’QingfengZhongyuan’official account of Discipline Inspection Commissionof the Communist Party of Henan Province as an example,and through content analysis and interviews,explores the use of new media by local anti-corruption organs and its impact on corruption governance.The research finds that the"QingfengZhongyuan"official account has increasingly become into a"quasi-socialized"media indaily report mode;in the corruption control,it plays the’relay station’role of the Central Disciplinary Commission and a’collection station’role of collecting corruption information for the local anti-corruption work;through authoritative publication of the corruption cases and commentary,’QingfengZhongyuan’plays the role of guidingpublic opinions;through disciplines commission system and propaganda departments to promote the subscription of’QingfengZhongyuan’,the accurate dissemination of clean government education has been promoted.The use of new media in the national anti-corruption organs has formed a new mode of corruption governance which integrates public opinion and administration.This model attempts to incorporate new information technology factors and communication factors into the consideration of the"overwhelming victory"of China’s anti-corruption in the new era,which is anew research perspective in communication studies.

关 键 词：腐败治理 反腐倡廉 “舆政一体” 新媒体赋权 

分 类 号：G206[文化科学—传播学]