产业链视角下四川省藏药产业发展现状及对策研究  

The Development Status and Countermeasures of Tibetan Medicine Industry in Sichuan Province from the Perspective of Industry Chain

作　　者：周晶 Zhou Jing(Southwest Institute for Nationalities,Southw est University for Nationalities,Chengdu 610041,China;School of Management,Chengdu University of Traditional Chinese Medicine,Chengdu 611137,China)

机构地区：[1]西南民族大学西南民族研究院,四川成都610041 [2]成都中医药大学管理学院,四川成都611137

出　　处：《亚太传统医药》2020年第5期12-14,共3页Asia-Pacific Traditional Medicine

基　　金：四川省教育厅人文社科一般项目(18SB0190);四川省社会科学重点研究基地文化产业发展研究中心资助项目(WHCY2019B03)。

摘　　要：藏医药是中华传统医药的重要组成部分,藏药产业具有广阔的市场前景。近几年来,四川省藏药产业发展虽取得了一定的成效,但整个产业链和各环节仍存在着信息化程度低、种植不成规模、科研转化率低和品牌意识淡薄等问题。为了促进四川省藏药产业的可持续发展,增强其市场竞争力,作者认为应当搭建藏药种植、生产和销售信息服务平台,实现信息畅通;开展藏药资源摸底工作,推动藏药材规模化种植;加强与科研机构的合作,注重人才培养和引进;扩大现有销售渠道,建设藏药品牌。Tibetan medicine is an important part of traditional Chinese medicine,and the Tibetan medicine industry has broad market prospects.In recent years,although the development of Tibetan medicine industry in Sichuan Province has achieved certain results,the whole industry chain and various links still have problems such as low informationization,non-scale planting,low scientific research conversion rate and weak brand awareness.In order to promote the sustainable development of the Tibetan medicine industry in Sichuan Province and enhance its market competitiveness,the author believes that it is necessary to build a platform for Tibetan medicine cultivation,production and sales information services to achieve smooth information;to carry out the exploration of Tibetan medicine resources and promote the large-scale cultivation of Tibetan medicines.Strengthen cooperation with scientific research institutions,focus on talent cultivation and introduction;expand existing sales channels and build Tibetan medicine brands.

关 键 词：藏药产业 四川省 产业链 发展现状 发展对策 

分 类 号：R291.4[医药卫生—民族医学]