移动互联时代村民的媒介接触与信息实践——以河南省济源示范区中王村为例  

Villagers’Media Contact and Information Practice in the Mobile Internet Era——Taking Zhongwang Village,Jiyuan City,Henan Province as an example

作　　者：惠萍[1] 李倩楠 HUI Ping;LI Qiannan(School of Journalism and Communication, Henan University, Kaifeng, Henan 475001, China)

机构地区：[1]河南大学新闻与传播学院,河南开封475001

出　　处：《中州大学学报》2020年第3期59-64,共6页Journal of Zhongzhou University

摘　　要：移动互联时代媒介的迅速发展不仅改变了村民的信息实践活动,也改变了村民的文化生活格局。以河南省济源示范区中王村为例,村民的媒介接触与信息实践呈积极态势,其变化主要体现在生活方式、人际交往及价值认知等方面,呈现出以下特点:首先是村民的人际交往受地缘、亲缘及价值归属的影响具有乡土性;其次是信息获取因年龄、职业及学历的不同呈现多样选择和诉求差异性;再次是生活方式受新媒介技术在农村迅速扩散的影响较大呈现新趋势,但其价值理念受乡村文化内在延续性的影响对媒介的回应较弱。当然,部分村民也对当今媒介技术的负面影响感到忧虑。整体来看,村民对移动互联媒介呈拥抱和期待的态度,乡村也从两者的双向作用中汲取养分并丰富其文化内涵,从而推动乡村的良性发展。长远来看,在尊重村民表达主体的基础上利用移动媒介发掘村民自主性,提高其认知能力和媒介素养是建设我国新型乡村文化的当务之急。The rapid development of media in the mobile Internet era has not only changed the information practical activities of villagers,but also changed the pattern of their cultural life.Taking Zhongwang village,Jiyuan City,Henan province as an example,the villagers’media contact and information practice shows a positive trend,and their changes are mainly reflected in aspects such as lifestyle,interpersonal communication,and value perception,showing the following characteristics.Firstly,the villagers’interpersonal communication possesses localism due to the influence of geography,kinship,and value attribution;secondly,information acquisition has difference because of the age,occupation and education background;thirdly,the lifestyle is greatly influenced by the rapid spread of new media technology in rural areas and presents a new trend.However,it’s value concept weakly responds to the media under the influence of the inherent continuity of rural culture.Of course,some villagers are also worried about the negative impact of present media technology.On the whole,villagers’attitude towards the mobile Internet media is to embrace and look forward to it.Meanwhile,the village also absorbs nutrients from the two-way effect of the two and enriches its cultural connotation.As a result,the healthy development of the village is promoted.In the long run,using mobile media to explore villagers’autonomy and improve their cognitive ability and media literacy on the basis of respecting villagers’main body of expression is a top priority for building a new type of rural culture in my country.

关 键 词：农村传播 媒介接触 信息实践 乡村文化 

分 类 号：G206.3[文化科学—传播学]