乡村文化的再发现  

Rediscovering Rural Culture

作　　者：陆益龙[1] LU Yilong(Center for Sociological Theory and Method,Rcnmin University of China,Beijing 100872)

机构地区：[1]中国人民大学社会学理论与方法研究中心,北京100872

出　　处：《中国人民大学学报》2020年第4期91-99,共9页Journal of Renmin University of China

基　　金：中国人民大学科学研究基金项目“农村社会学与乡村振兴的理论和实践研究”(18XNLG09)。

摘　　要：乡村产业振兴必须顺应和满足新时代的社会需要。改革开放后,中国经济得以快速增长和转型,随着小康社会的全面建成,社会需要的重点将从物质性需要转向文化性需要。乡村产业振兴要把握社会需要重点的这一转向,针对人们日益增长的文化性消费需求,再发现乡村文化的多重价值,重视对乡村特色文化和历史传统的保护与重建,发挥乡村文化的资源作用,推动乡村文化旅游业的发展,带动乡村产业朝着融合方向发展,为新时代的乡村振兴开创一条文化富民之路。The revitalization of rural industry must conform to and meet the social demands of the new era.After the reform and opening-up,China has achieved rapid economic growth and transition.With the building of a moderately prosperous society in all respects,the focus of social demand will shift from material demand to cultural demand.The revitalization of rural industry needs to grasp the shift of social demand focus.In view of the growing demand for cultural consumption,we need to rediscover the multiple values of rural culture,strengthen the protection and reconstruction of rural culture with characteristics and historical tradition,explore the resource value of rural culture,promote the development of rural cultural tourism,drive the integrative development of rural industry,and find a road to enrich people by culture for the Rural Revitalization in the new era.

关 键 词：乡村振兴 乡村文化 社会需要 文化旅游业 文化富民 

分 类 号：G249.2[文化科学] F320[经济管理—产业经济]