品牌引领 文化铸魂 中国龙山泉韵章丘扬起硬核精神  

Hometown to Longshan Culture,Zhangqiu Upholds Ethos of Great Tenacity via Branding and Culture Promotion

作　　者：孟凡庚 曲晓明 郭广猛 

机构地区：[1]不详

出　　处：《走向世界》2020年第25期112-115,共4页Openings

摘　　要：章丘,是一片神奇的土地,南仰群山迤逦、脉接岱岳,北望一马平川、扼黄河天险,"盖青济之喉襟,登泰莱之要冲"。章丘是历史文化名城。在这里,可以翻阅中华8500年文明史。从西河文化、龙山文化到商周文化、齐文化、汉文化,一直延续到唐宋文化、明清文化,堪称中华文化和齐鲁文化的典型代表。章丘是龙山文化发现地和命名地。龙山一直是济南乃至山东地区的政治、经济、文化中心。On May 16 the press conference for Regional Branding of Urban Areas of Zhangqiu was held following the theme of“this is Zhangqiu,where people are longing for”.A strategic system of regional branding for the urban areas was unveiled,which“reco gnizes Lon gshan culture of China and charm of springs of”Zhangqiu as the focus,upholds“the spirit of path-breakers in the new era,the spirit of blacksmiths under the new circumstances and the spirit of scholarly merchants”in the new situation aS the spiritual support,and utilizes the transmission channel including visual recognition,auditory recognition and behavior recognition.

关 键 词：龙山文化 章丘 齐鲁文化 历史文化名城 商周文化 山东地区 唐宋文化 

分 类 号：K87[历史地理—考古学及博物馆学]