基于QFD理论的“房地产营销策划”课程教学改革  

Construction of Teaching Reform System of Real Estate Marketing Planning Based on QFD Theory

作　　者：郑慧开 席崇晶 ZHENG Huikai;XI Chongjing(College of City Management,Hunan City University,Yiyang 413000,China)

机构地区：[1]湖南城市学院管理学院,湖南益阳413000

出　　处：《清远职业技术学院学报》2020年第3期49-53,共5页Journal of Qingyuan Polytechnic

基　　金：湖南省普通高等学校教学改革研究项目“基于QFD理论的房地产营销策划课程教改体系构建与物元评价”(湘教通〔2017〕452号)。

摘　　要：“房地产营销策划”课程教学改革的目的是为了培养学生在专业岗位工作中具备更强的综合竞争力,教学质量能反映并符合人才需求特征。该课程内容体系的构建和教学过程的设计需充分结合QFD理论。通过分析社会各界的用人需求特征,建立QFD质量屋相关模型进行综合评价并且分析评价结果,进一步修正和优化QFD质量屋功能,构建QFD教改自组织互动发展的综合动态体系,有利于优化课程内容和教学过程,全面培养学生的房地产营销策划能力。The purpose of teaching reform in“Real Estate Marketing Planning”is to provide students with a stronger overall competitiveness in professional post work,and the teaching quality can reflect and meet the characteristics of talent demand.The construction of the course content system and the design of the teaching process need to fully integrate the QFD theory.By analyzing the characteristics of the employment needs of all walks of life,a QFD quality house related model for comprehensive evaluation and analysis should be established,the QFD quality house function should be further modified and optimized,and then a comprehensive dynamic QFD teaching reform self-organization and interactive development system is built,which is conducive to optimizing the course content and the teaching process as well as cultivating students’real estate marketing planning capabilities fully.

关 键 词：QFD理论 房地产营销策划课程 人才需求特征 教改体系构建 

分 类 号：F293.3[经济管理—国民经济]