新疆博物馆“五星出东方利中国”IP文创开发研究  

Research on IP Cultural Creation and Development of Xinjiang Museum's“Five Stars Out of The Orient Benefit China”

作　　者：王文中[1,2] 宋昊 韦华 Wang Wen-zhong;Song Hao;Wei Hua(Shaanxi University of Science and Technology,Xi'an,Shaanxi 710021;The Belt And Road Culture IP Development&Design Studio,Shaanxi University of Science&Technology,Xi'an,Shaanxi 710021;Xi'an Aeronautical Polytechnic Institute,Yan Liang,Shaanxi 710089)

机构地区：[1]陕西科技大学,陕西西安710021 [2]陕西科技大学"一带一路"文化IP开发与设计研究中心,陕西西安710021 [3]西安航空职业技术学院,陕西阎良710089

出　　处：《湖南包装》2020年第3期21-23,39,共4页

基　　金：四川省教育厅人文社科重点研究基地四川动漫研究中心项目(编号:DM201707);陕西省社科界重大理论与现实问题研究项目(编号:2020Z064);西安市社科基金项目(编号:ZX145)。

摘　　要：为了进一步加深"五星出东方利中国"已开发的IP文创研究,文章结合国内文创IP分析,从响应国家政策搭建完整体系、细分受众市场和交互体验文化价值以及融媒体多产业合作共赢3个方面探讨了"五星出东方利中国"的IP文创开发途径,为其他地域文化的IP文创开发提供参考。In order to further deepen the IP cultural and creative research of"five stars out of the east to benefit China",this paper,based on the analysis of domestic cultural and creative IP,discusses the approaches of IP cultural and creative development of"five stars out of the east to benefit China"from three aspects:building a complete system in response to national policies,subdividing the audience market,interactive experience cultural value,and multi industry cooperation and win-win situation.It provides a reference for the development of IP cultural creation of other regional cultures.

关 键 词：“五星出东方利中国”织锦护臂 文创IP 文化产业 

分 类 号：G124[文化科学]