湖南文创产业的地域文化优势初探  被引量:8

On the Regional Cultural Advantage of Hunan Cultural and Creative Industries

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作  者:吴尚君[1] 彭梦吉 Wu Shang-jun;Peng Meng-ji(School of Fine Arts,Hunan Normal University,Changsha,Hunan,410000)

机构地区:[1]湖南师范大学美术学院,湖南长沙410000

出  处:《湖南包装》2020年第3期40-45,共6页

基  金:湖南省教育厅课题(编号2014247092)。

摘  要:文化创意产业是以文化为要素、整合各个学科、利用不同媒介而形成的一种设计行为和文化现象,作为以创新为主的知识密集型产业,对地区文化、市场经济、产业结构、创意人才以及科学技术的依赖尤为突出。文章从湖湘文化与湖南人文精神的文化优势、湖南文化产业优势、湖南文创人才教育优势、湖南新媒体之都优势4个方面来论述湖南文化创意产业发展的独特优势和潜力。敢为天下先的湖湘文化是湖南文创产业发展的重要基石;优质人才的培养和引入为湖南文创产业发展注入新动力;蓬勃发展的文化产业以及新媒体是湖南文创产业的新生重要力量。在发展湖南文化创意产业的过程中,必须坚持湖湘文化自信、湖南文化产业自信、湖南文创人才自信以及新媒体之都自信,充分发挥湖南文化资源优势,才能期待独具一格的湖南文创新产业的快速形成。The cultural creative industry is a design behavior and cultural phenomenon formed by integrating cultures as the elements,integrating various disciplines,and using different media.As a knowledge-intensive industry with innovation as its main focus,it has a significant impact on regional culture,market economy,industrial structure,The dependence of creative talents and science and technology is particularly prominent.The article discusses the unique advantages and potentials of the development of Hunan's cultural and creative industries from four aspects:the cultural advantages of Hunan culture and Hunan humanistic spirit,the advantages of Hunan cultural industry,the advantages of Hunan cultural and creative talent education,and the advantages of Hunan new media capital.Hunan culture of dareing to be the world's leading is an important cornerstone for the development of Hunan's cultural and creative industries;the cultivation and introduction of high-quality talents injects new impetus into the development of Hunan's cultural and creative industries;the vigorous development of cultural industries and new media is important for the new life of Hunan's cultural and creative industries power.In the process of developing Hunan's cultural and creative industries,we must adhere to the self-confidence of Huxiang culture,the self-confidence of Hunan's cultural industry,the self-confidence of Hunan's cultural and creative talents,even the confidence of the capital of the new media.Only by making full use of the advantages of Hunan's cultural resources can we expect the unique Hunan cultural innovation industry to form rapidly.

关 键 词:湖湘文化 文创产业 地域文化优势 

分 类 号:G124[文化科学]

 

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