医药批发企业销售渠道存在的问题及优化管理  

Problems of Distribution Channel of Medicine Wholesale Enterprises and Optimization Management

作　　者：王小伟 Wang Xiaowei(Heilongjiang Huitong Pharmaceutical Co. LTD., Harbin 150000, China)

机构地区：[1]黑龙江省汇通医药有限责任公司,哈尔滨150000

出　　处：《黑龙江科学》2020年第14期120-121,共2页Heilongjiang Science

摘　　要：为提升医药批发企业的管理效果,加速医药产品在市场上的流通,分析了医药批发企业的销售渠道模式,包括全国总代理模式、独家代理模式、多家代理模式和代理加直营模式。阐述了各类销售渠道存在的问题:销售渠道结构设计有待优化,难以实现对销售渠道的有效控制,销售渠道管理力度尚需提升。提出了售渠道管理方式的优化方法,合理进行销售渠道结构的优化,提高对销售渠道的控制力度,加强对销售渠道的管理。In order to improve management effect of medicine wholesale enterprises,and to speed up the circulation of medicine products in the market,the paper analyzes the distribution channel model of medicine wholesale enterprises,i.e.nationwide general,exclusive,multiple and agency and direct sales agency model.The paper expounds the problems of each distribution channel,i.e.structure design of distribution channel isn’t optimized,we can’t effectively control distribution channels,and distribution channel management should be improved.Measures are proposed to optimize the distribution channel,i.e.rationally optimizing distribution channel structure,improving the control of distribution channel,and strengthening the management.

关 键 词：医药批发企业 销售 渠道 管理 

分 类 号：F721[经济管理—产业经济]