国产电竞赛事中的中国传统文化传播——以国产古风电竞《剑网3》竞技大师赛为例  

Dissemination of Traditional Chinese Culture in Domestic E-sports Event:Taking the Ancient Style E-sports Jianwang 3 Athletic Masters as an Example

作　　者：董缘 魏少华 DONG Yuan;WEI Shaohua(School of Media and Arts,Shanghai University of Sport,Shanghai 200438,China)

机构地区：[1]上海体育学院传媒与艺术学院,上海200438

出　　处：《上海体育学院学报》2020年第7期85-94,共10页Journal of Shanghai University of Sport

基　　金：国家社会科学基金一般项目(15BXW037)。

摘　　要：随着互联网应用技术的开发以及网民娱乐消费能力的增长,电子竞技(以下简称"电竞")成为当前互联网产业的"蓝海",也成为各种文化传播的重要载体。基于文化全球化的背景,分析电竞产业中的中国传统文化传播问题。以国产古风电竞赛事代表--《剑网3》竞技大师赛的游戏设计为关注点,回顾电竞在中国的发展历程,分析中国传统文化在电竞情节设计、版图设计、人物审美形象等方面的具体体现,结合对电竞玩家的访谈和问卷调研,揭示国产电竞在中国传统文化传播中的积极作用(国学、国风成为电竞设计与传播的文化依托)与存在的主要问题(中国本土电竞品牌有待打造等)。With the development of Internet application technology and growth of users’entertainment consumption capacity,e-sports become a popular industry.Based on the background of cultural globalization,the dissemination of traditional Chinese culture in the"e-sports"industry is focused on.Through the Jianwang 3 Athletic Masters,the development of e-sports in China is reviewed,and the embodiment of Chinese traditional culture in e-sports plot design,layout design,character image in aesthetics and other aspects is analyzed.Relying on the data extracted from the questionnaire survey and interview for the players,the positive role of domestic e-sports is analyzed in the dissemination of Chinese traditional culture such as sinology and national style being the cultural support for e-sports design and communication,and the existing problems in the cultural dissemination,such as lack of localized e-sports brands in China.

关 键 词：电竞 赛事 传统文化 传播 《剑网3》 

分 类 号：G80-05[文化科学—运动人体科学]