九江市乡村旅游产品与地方传统文化融合发展研究  

On the Integrated Development of Rural Tourism Products and Local Traditional Culture in Jiujiang City

作　　者：胡勇兵[1] Hu Yongbing(Jiujiang Vocational University,Jiujiang,Jiangxi,332000)

机构地区：[1]九江职业大学,江西九江332000

出　　处：《九江职业技术学院学报》2020年第2期90-92,共3页Journal of Jiujiang Vocational and Technical College

基　　金：2019年度江西省高校人文社会科学研究项目“旅游产品与地方传统文化融合发展研究--以JJ市某旅游产品为例”(课题立项号:JC19128)。

摘　　要：九江市乡村旅游产品与地方传统文化融合发展具有重要意义,有利于推动当地旅游业优化升级,保护并传承地方传统文化,助力精准扶贫,促进农村经济社会发展。但目前二者融合发展存在不足,主要表现为融合发展规划不到位,推介和宣传模式陈旧,文旅产品特色不鲜明,传统文化优势不明显,高端复合型人才缺乏。推动九江市乡村旅游产品与地方传统文化融合发展的路径是,合理制定发展规划,注重推介和宣传,创新文旅产品营销模式,挖掘地方传统文化优势,开展复合型人才培养,助力旅游产品与传统文化的深度融合发展。The integration and development of rural tourism products and local traditional culture in Jiujiang City is of great significance.It is conducive to promoting the optimization and upgrading of the local tourism industry,protecting and inheriting the local traditional culture,helping to carrying out targeted poverty alleviation,and promoting rural economic and social development.However,the current integration and development of the two are inadequate,mainly manifested in the inadequate integration development planning,outdated promotion and publicity models,cultural tourism product features are not clear,traditional cultural advantages are not obvious,and high-end composite talents are lacking.In order to overcome these difficulties and promote the integration and development of rural tourism products and local traditional culture in Jiujiang City,it is necessary to formulate development plans reasonably,pay attention to promotion and publicity,innovate the marketing model of cultural tourism products,tap local traditional cultural advantages,and carry out compound talent training.

关 键 词：九江市 乡村旅游产品 地方传统文化 融合发展 

分 类 号：F592.7[经济管理—旅游管理]