基于信息不对称理论的食用菌干品销售现状分析及发展对策  

Analysis on the Current Situation of Dried Edible Fungi Sales Based on the Theory of Information Asymmetry and Its Development Countermeasures

作　　者：田乐[1] TIAN Le(College of Economics and Management,Shangqiu Institute of Technology,Shangqiu 476000,China)

机构地区：[1]商丘工学院经济与管理学院,河南商丘476000

出　　处：《中国食用菌》2020年第5期154-156,共3页Edible Fungi of China

基　　金：河南省教育厅人文社会科学研究项目(2020-ZDJH-310)。

摘　　要：以信息不对称理论对食用菌干品的市场营销进行研究,提出采取合理有效的营销策略,减少消费者和食用菌企业之间的信息不对称,降低信息传递中的噪音,减少信息的不对称度等策略。并讨论了食用菌企业的市场营销对策。信息不对称理论对食用菌企业来说十分重要,可以有效提升食用菌干品市场营销活动效率,帮助企业实现营销目标。The marketing of dried edible fungi products based on the theory of information asymmetry was studied,and some strategies to reduce the information asymmetry between consumers and edible fungi enterprises was put forward to reduce the noise in information transmission,and reduce the degree of information asymmetry.The marketing strategies of edible fungi enterprises were discussed.The theory of information asymmetry is very important for edible fungi enterprises.It can effectively improve the efficiency of marketing activities of dried edible fungi products and help enterprises achieve marketing goals.

关 键 词：食用菌干品 信息不对称 市场营销 

分 类 号：S646[农业科学—蔬菜学] F323.7[农业科学—园艺学]