可见的灾难:短视频自然灾害信息传播研究  

Visible Disasters:Research on Natural Disaster Information Dissemination by Short Video

作　　者：高存玲 杨清壹 GAO Cun-ling;YANG Qing-yi

机构地区：[1]青岛大学新闻与传播学院,山东青岛266071 [2]四川大学

出　　处：《中国地质大学学报（社会科学版）》2020年第3期147-156,共10页Journal of China University of Geosciences(Social Sciences Edition)

基　　金：青岛市社会科学规划研究项目“青岛市国际大都市城市形象建构与传播策略研究”(QDSKL1901111)。

摘　　要：短视频的勃兴带来了自然灾害影像生产和传播的"去中心化",普通网友、政府机构成为自然灾害影像的重要传播者。网友生产的自然灾害短视频呈现出娱乐化、个人化倾向,形成了对专业媒体主流灾害话语的解构。自然灾害短视频具有强烈的奇观化特点,网友沉浸于影像符号而忽略其表征的灾害本身,影像的在场导致现实的缺场。"刷视频"背后的个性化推荐可能造成灾害信息传播的"马太效应",这进一步影响了网友对自然灾害议题重要程度的认知,带来"议程极化"的后果。通过自然灾害短视频,网民和视频拍摄者形成了一个"想象的灾难共同体"。Short videos break the monopoly of professional media on the production and dissemination of natural disaster images.Ordinary netizens and government agencies have become the main body of natural disaster image dissemination.Short videos of natural disasters produced by netizens show a tendency of entertainment and individualization,forming a deconstruction of the mainstream disaster discourse of professional media.Short videos of natural disasters show a strong spectacular feature.Netizens are immersed in image symbols and ignore the disaster itself.The presence of images leads to the absence of reality.The personalized recommendation behind"Video Brushing"can easily lead to the"Matthew Effect"of disaster information dissemination,which further affects the users’awareness of the importance of natural disaster issues and brings the consequences of"Agenda Polarization".With the help of short videos of natural disasters,an"imaginary disaster community"is formed between netizens and video photographers.

关 键 词：短视频 灾害信息传播 图像转向 议程极化 “想象的灾难共同体” 

分 类 号：G206.3[文化科学—传播学]