“互联网+”重塑中国农业:表征、机制与本质  

“Internet+”Remodeling Chinese Agriculture:Representation,Mechanism and Essence

作　　者：张在一 毛学峰[1] ZHANG Zai-yi;MAO Xue-feng

机构地区：[1]中国人民大学农业与农村发展学院

出　　处：《改革》2020年第7期134-144,共11页Reform

摘　　要："互联网+"重塑农业的具体表征涉及农业产前、产中和产后的各个方面。在农业各环节形形色色的变化表现之下,"互联网+"为农业带来的实质性改变主要是通过信息可得性的提高、信息流动性的增强和信息前瞻性决策能力的提升来实现的。因此,农业产业环节产生改变的关键在于信息。这一改变过程包括两方面:一是按照工业化思维提高生产效率,不断扩大生产规模;二是依循互联网的创新思维方式,改变传统农业的经营模式和盈利点,同时降低因为生产规模扩大而带来的营销风险。"互联网+"重塑农业的本质是让农业不断向着服务化的发展模式转变,农业发展已进入知识服务农业阶段。在今后的农业发展中,应充分把握信息化历史发展机遇,注重生产端的技术变革,及时推动中国农业的全面转型。The reshaping of agriculture by“Internet+”involves various aspects of pre-production,mid-production and post-production agriculture.Under various changes,the substantial changes brought by“Internet+”to agriculture are realized through the improvement of information availability,information mobility and information forward-looking decision-making ability.Therefore,the key to the change in the agricultural industry is information.This change process is two fold.One is to improve the production efficiency and expand the production scale according to the industrialization thinking.At the same time,it reduces the marketing risk caused by the expansion of production scale.The other is to undertake the innovative thinking mode of the internet and change the traditional agricultural business model and profit point.Therefore,the essence of“Internet+”remolding agriculture is to make agriculture continue to shift towards a service-oriented development model,and the future agricultural development will enter the stage of knowledge agriculture.In the future,we should fully grasp the historical development opportunity of informationization,pay attention to the technological reform at the production and promote the comprehensive transformation of Chinese agriculture in time.

关 键 词：互联网+ 农业信息化 电子商务 农业发展阶段 

分 类 号：F323.3[经济管理—产业经济]