武汉市场品牌服装的消费者认可评价  

Consumer Recognition Evaluation of Brand Clothing in Wuhan Market

作　　者：王婕 钟安华 WANG Jie;ZHONG An-hua(School of Garment,Wuhan Textile University,Wuhan Hubei 430073,China)

机构地区：[1]武汉纺织大学服装学院,湖北武汉430073

出　　处：《武汉纺织大学学报》2020年第3期16-19,共4页Journal of Wuhan Textile University

摘　　要：以某知名品牌服装(简称M品牌)为例,采用模糊数学方法对该品牌在武汉服装市场上的表现进行消费者认可评价。为了了解消费者对该品牌的看法和认可度,提炼出7个参数,实施问卷调查,对调查结果采用模糊数学法进行消费者认可评价分析。由模糊数学评判的结果得出,消费者对该品牌的认可度为“良”,说明消费者对该品牌的服装较为认可,该品牌受到了广大消费者的欢迎。In this paper,fuzzy mathematics method is used for consumer recognition evaluation of Wuhan M brand clothing.In order to understand consumers'perceptions and recognition of the M brand,seven parameters were extracted,a questionnaire survey was conducted,and the results of the survey were analyzed using fuzzy mathematics for consumer recognition evaluation.From the results of fuzzy mathematics judgment,the consumer's recognition of the M brand is"good",indicating that consumers are more recognizable to the clothing of the M brand,and the brand has also been welcomed by consumers.

关 键 词：武汉 M品牌 模糊评判 消费者认可评价 

分 类 号：TS941.19[轻工技术与工程—服装设计与工程]