我国文化和旅游融合发展的思考与对策  

Research on Integrative Development of Culture and Tourism in China

作　　者：王庆生 贺子轩 WANG Qingsheng;HE Zixuan(School of Management,Tianjin University of Commerce,Tianjin 300134,China)

机构地区：[1]天津商业大学管理学院,天津300134

出　　处：《郑州航空工业管理学院学报》2020年第3期107-112,共6页Journal of Zhengzhou University of Aeronautics

基　　金：国家自然科学基金面上项目(71373174);天津市高校学科领军人才培养计划。

摘　　要：现阶段文旅融合被国内学者及媒体广泛关注。文章阐述了现阶段我国文旅融合发展的意义,分析了其存在的问题,据此提出了推动文旅融合的相关建议:尊重传统文化,保护地方习俗;以地域特色为依托,高度实现文化和旅游水乳交融;利用戏剧、大型歌舞演出等形式,充分展现地方特色文化;统筹规划,协同助力文旅融合;引进高素质人才,提高行业竞争力;加强创新能力,打造特色文创产品。At this stage,the integration of culture and tourism in China is becoming a hot topic and practice area that is widely concerned by domestic scholars and media.Based on a review of the theoretical and practical progress of China's"literature and tourism integration",this paper analyzes the significance and problems of China's cultural and tourism integration at this stage.Based on this,relevant suggestions for promoting the integration of culture and tourism are put forward:(1)Respect traditional culture and protect local customs;(2)Highly realize the integration of culture and tourism;(3)Using drama,large-scale dances performances and other forms to display local characteristic culture;(4)Overall planning and coordination to facilitate cultural and tourism integration;(5)Introduce high-quality talents and improve foreign language proficiency;(6)Strengthen the ability to innovate and create featured cultural and creative products.

关 键 词：文化资源 旅游产业 文旅融合 

分 类 号：F562[经济管理—产业经济]