生态话语视角下外向型企业国际形象构建--以网络版公司英文简介为例  

International Image Construction of Export-oriented Enterprises from the Perspective of Ecological Discourse——Taking Online English Profile of the Company as an Example

作　　者：汪琴[1] WANG Qin(School of Foreign Languages,Taizhou University,Taizhou 317000,Zhejiang,China)

机构地区：[1]台州学院外国语学院,浙江临海317000

出　　处：《韶关学院学报》2020年第7期63-67,共5页Journal of Shaoguan University

基　　金：台州市哲学社会科学规划项目“生态话语视角下台州外向型企业国际形象构建研究”(19GHY07)。

摘　　要：从态度系统视角对网络版公司英文简介生态解读结果来看,国外财富500强企业的英文简介更多隐含了生态保护型行为和意识的积极态度评价;国内外向型企业英文简介中隐含非生态型行为和意识的积极态度评价。这可为网络版英文简介创作提供建议,以期从生态话语角度构建外向型企业国际形象。Attitude system is an evaluation resource involving people’s positive and negative feelings for things or events.From the perspective of attitude system to interpret the company online English profiles ecologically,the results show that the English profiles of foreign Fortune 500 companies are more likely to involve the positive attitude evaluation of ecological protection behaviors and consciousness,and the English profiles of domestic export-oriented companies containing the positive attitude evaluation of non-ecological behaviors and consciousness.The results provide suggestions for the creation of the online English profiles,in order to build the international image of exportoriented enterprises from the perspective of ecological discourse.

关 键 词：生态话语 态度资源 外向型企业 公司英文简介 国际形象 

分 类 号：H315.9[语言文字—英语]