中国零售业新旧动能转换根源及发展建议分析——基于“人、货、场”分析框架的视角  

The Root Causes and Development Suggestions of the Transformation of Old and New Driving Forces in China's Retail Industry based on the Perspective of“Person,Goods and Market”Analysis Framework

作　　者：李卫华[1] LI Weihua

机构地区：[1]江苏经贸职业技术学院工商管理学院,江苏南京211168

出　　处：《商业经济》2020年第7期79-84,共6页Business & Economy

基　　金：江苏省高校哲学社会科学基金:乡村振兴战略下基于产业链视角的江苏农村农产品品牌建设研究(2019SJA2281)。

摘　　要：中国零售业进入瓶颈期,从零售变革的演进历史和我国零售业面临的困境来看,线下零售和线上零售都迫切需要寻找新的生意增长模式,新旧动能转换是必然选择。在这一转换过程中,零售业需要进行技术创新和模式创新,实现"人、货、场"的重构,以便降本增效,从而驱动零售行业的进一步发展。China's retail industry has entered a bottleneck period.Judging from the evolution history of retail reform and the difficulties faced by China's retail industry,both offline and online retail are in urgent need of finding new business growth models,and it is an inevitable choice to replace the old growth drivers with the new ones.In this transformation process,the retail industry needs to carry on the technology innovation and model innovation,realizesthe reconstructionof"person,goods,market",so as to reduce the cost increases the efficiency,and drive the retail industry further development.

关 键 词：零售业 新旧动能转换 技术创新 模式创新 

分 类 号：F724.2[经济管理—产业经济]