基于感质理论的文创产品设计方法研究  

Design Method of Cultural and Creative Products Based on the Qualia Theory

作　　者：杨程[1] 范佳晨 YANG Cheng;FAN Jia-chen(Zhejiang University City College,Hangzhou 310015,China;School of Art,Changzhou University,Changzhou 213164,China)

机构地区：[1]浙江大学城市学院,杭州310015 [2]常州大学艺术学院,常州213164

出　　处：《包装工程》2020年第14期61-66,共6页Packaging Engineering

基　　金：教育部人文社会科学研究规划基金项目(17YJAZH103);国家自然科学基金(61672451);浙江省自然科学基金(LY18E050014)。

摘　　要：目的探讨感质理论在文创产品中的应用,提出具有感质的文创产品设计方法与流程,帮助设计师准确地捕捉用户情感,设计满足消费者需求且能够触动内心的产品。方法梳理感质理论的内涵,提出感质注重体验性,在文创产品中可以分为感官、行为、情感和反思四个体验层次。针对四个体验层次分别提出感质文创产品的设计方法,并将感质文创产品的设计流程分为文化元素的提取、设计师的整合、文化特征的感官传递三个步骤,最后以一款地域文化为背景的茶具进行设计实践验证。结论感质文创产品的设计方法与流程能够帮助设计师更加准确地捕捉用户的情感与需求,设计的产品能与消费者认知相匹配,带给消费者感官、行为、情感和反思体验,触动消费者的内心。The work aims to explore the application of qualia theory in the design of cultural and creative products to propose the design method and process of qualia cultural and creative products,thus helping designers to accurately capture user’s emotions and design heart-touching products that satisfy consumer’s needs.The connotation of qualia theory was sorted out to propose the concept that qualia focused on experience.Four levels of experience could be discovered in cultural and creative products:sense,behavior,emotion and reflection.The design methods of qualia cultural and creative products were respectively proposed in terms of the four levels of experience.The design process of qualia cultural and creative products was divided into three steps:the extraction of cultural elements,the integration of designers,and the sensory transmission of cultural features.Finally,the design practice was verified with a regional tea set.The design methods and processes of qualia cultural and creative products can help designers capture the emotions and needs of users more accurately,and design products that can match the consumer’s cognition,bring the sensory,behavioral,emotional and reflective experiences to the consumers,and touch their hearts.

关 键 词：感质理论 文创产品 设计流程 体验 

分 类 号：TB472[一般工业技术—工业设计]