“旅游+”视角下南通涉外导游人才质量的提升  

On Quality Improvement of Foreign Tour Guides in Nantong from the Perspective of“Tourism+”

作　　者：张燕如 ZHANG Yanru(Jiangsu College of Engineering and Technology,Nantong 226007,China)

机构地区：[1]江苏工程职业技术学院素质教学部,南通226007

出　　处：《江苏工程职业技术学院学报》2020年第2期91-94,共4页Journal of Jiangsu College of Engineering and Technology

基　　金：南通市哲学社会科学研究资助基金课题“‘旅游+’视角下南通涉外导游质量提升路径的研究”(编号:2017-39);江苏省社科应用研究精品工程外语类课题“对接地方旅游业发展需求的外语导游人才培养的研究”(编号:17jsyw-24)。

摘　　要：涉外导游人才的质量是涉外旅游业发展的关键要素。从"旅游+"视角看,南通涉外导游人才队伍存在数量不足、专业素养不高、复合型人才缺乏等问题。行政主管部门政策引导力度不够、企业培训激励机制不完善、高校对涉外旅游专业建设不够重视等是产生这些问题的原因。要提升南通涉外导游人才质量,政府要加强政策引导,企业要完善培训激励机制,高校要加强涉外旅游专业建设,政府、企业、高校三者要建立协同机制。The quality of foreign tour guides is the key factor of the development of foreign tourism.From the perspective of“tourism+”,the problems regarding foreign tour guides in Nantong include inadequate numbers,unsatisfied professional quality and shortage of compound talents.These problems are attributed to insufficient policy guidance from administrative departments in charge,incomplete incentive mechanism of training offered by enterprises,and little attention paid by colleges and universities to the construction of Foreign Tourism major.Therefore,the coordinated mechanism of governments,enterprises and colleges needs to be built up by improving the three relevant aspects mentioned above so as to improve the quality of foreign tour guides.

关 键 词：旅游+ 涉外导游人才 政策引导 培训机制 激励制度 

分 类 号：F590-4[经济管理—旅游管理]